Aston Villa officially strikes £30m deal with Newcastle United

Aston Villa and Newcastle United agreement begins in the 2024–2025 season.

SportloudsLast Updated: May 20, 2024

PHILADELPHIA, PENNSYLVANIA - JULY 23: Joelinton #7 of Newcastle United talks with Diego Carlos #3 of Aston Villa following a 3-3 tie during a Premier League Summer Series match between Aston Villa and Newcastle United at Lincoln Financial Field on July 23, 2023 in Philadelphia, Pennsylvania. (Photo by Adam Hunger/Getty Images)

Aston Villa and Newcastle United will collaborate with Adidas beginning in the 2024–2025 season.

Not just Newcastle United is a Premier League team launching an Adidas relationship this summer.

The sportswear juggernaut will be Aston Villa’s official kit partner starting in the 2024–25 season, as the club has formally acknowledged that they have inked a multi-year partnership.

It follows Newcastle’s announcement of a comparable agreement in September of last year, which was estimated to be worth £30 million annually. Following problems with production or customer service, both the Magpies and Villa negotiated early terminations from their Castore agreements.